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India is starting to pay for apps, not just download them

#india#apps#consumer spending#ai#subscriptions

English

India's mobile app market is experiencing significant growth in consumer spending, reaching a record $345 million in Q2 2026, driven by increased willingness to pay for AI and premium apps. Non-gaming apps now account for 68% of mobile app revenue, highlighting a shift in consumer behavior towards digital subscriptions.

中文

印度的移动应用市场正在经历显著的消费者支出增长，在2026年第二季度达到了创纪录的3.45亿美元，推动因素是消费者对人工智能和高端应用支付意愿的增加。非游戏应用现在占移动应用收入的68%，突显了消费者行为向数字订阅的转变。