Big TechTechCrunch

As search traffic dries up, Reddit announces it’s shifting to a logged-in experience

#reddit#ai#search#logged-in#revenue

English

Reddit is shifting to a primarily logged-in experience to protect its data from AI scraping and to enhance revenue, as search traffic declines due to the rise of AI-powered search. The company reported a decrease in U.S. daily active users but an increase in revenue, and plans to test the logged-in model in select markets before a wider rollout.

中文

Reddit 正在转向主要的登录体验，以保护其数据免受 AI 抓取，并增加收入，因为由于 AI 驱动搜索的兴起，搜索流量正在下降。该公司报告了美国日活跃用户的减少，但收入有所增加，并计划在选定市场测试登录模型，然后再进行更广泛的推广。